Blue lily v2 William Morris counted cross stitch kit

About us and our products

We have been designing and selling our own cross stitch designs since 2006. Our cross stitch kits are hand made and assembled when we receive your order. We are a two people company (husband and wife) who design and produce our own cross stitch products, wound threads and cut fabrics for your orders. Our small business is based in Fife, Scotland, UK.

We also sell on Etsy (since 2007) and have outstanding reviews

About our threads

All our kits include Madeira 6 stranded cotton threads. We wind all threads on 4 meter or 8 meter card bobbins.

Madeira is an excellent German quality, threads do not discolour or bleed onto fabric, they can be washed in washing machine at 60 Degrees Celsius or 140 Fahrenheit.

Sample: How our kits look like

Fabric choice

14 count aida

Ideal for beginners. Most common cross stitch fabric. We have two types, one without the grids and one with the grids (they are both white in colour). 14 count aida has larger holes, so you might see some white fabric under the stitches, depending on how tight or loose your stitches are. Use 2 strands for stitching.

Benefits of gridded fabric:

• The fabric matches the 10x10 grid used for pattern
• There is no need to count higher than ten.
• Helps avoid misplaced stitches
• Easy to determine where you are on the pattern
• Faster and quicker stitching because less counting is needed
• The grids will dissapear when wash at 60 Celsius or 140 Fahrenheit.

16 count aida

Great dense coverage, my personal favourite fabric! We have one without, and one with the grids. 16 count aida has slightly smaller holes then 14 count aida but easy to see. It has a very nice dense coverage - white fabric can not be seen under stitches. Use 2 strands for stitching. The colour available is white.

18 count aida

Ideal for advanced stitchers. Great for large designs. 18 count aida has small holes but it has a great dense coverage. Some people stitch with 2 strands, others use 1 strand. Our kits provide thread allowance for 2 strands. We would not recommend 18 count aida if you have poor eyesight. The colour available is white.

25 count gridded evenweave

Ideal for advanced stitchers. Great for large designs. This fabric is for more advanced stitches (and good eyesight). The grids will dissapear when wash at 60 Celsius or 140 Fahrenheit. 25 count evenweave is ideal for large and advanced designs. It is worked over one. The colour available is off white. 

28 count evenweave

Ideal for advanced stitchers. 28 count evenweave white. The difference is we do not count the squares, but the threads. It is worked "over two threads". The colour available is white.

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